5 Things Every Local Business Website Needs I’ve looked at hundreds of small business websites — barbershops, salons, restaurants, repair shops. The good ones all have the same five things. The bad ones are missing at least three. Here’s the checklist. 1. Your services and prices, up front Don’t make people call to ask “how much for a haircut?” List every service with its price. Customers who know the price before they arrive are customers who already decided to come. 2. Real photos of your work Stock photos don’t convince anyone. Ten real photos of actual haircuts, actual dishes, actual results — that’s what makes someone pick you over the shop down the street. Update them regularly; fresh photos signal an active, thriving business. 3. Reviews where people can see them A 5-star Google rating is pure gold. Feature your best reviews directly on your homepage. One happy customer’s words do more than any slogan you could write. 4. Hours, address, and a map This sounds obvious, but you’d be amazed how many business sites hide this information. Your hours and location should be visible within seconds — ideally in the header or footer of every page. Add an embedded Google Map so customers can get directions in one tap. 5. One clear way to take action Every page should have one obvious next step: a click-to-call button, an online booking form, or a WhatsApp chat link. Don’t give visitors ten options — give them one big, clear button. Confused visitors leave; guided visitors book. Bonus: make it work on phones Over 60% of local searches happen on mobile. If your site is hard to use on a phone, you’re losing most of your potential customers before they even read a word. Test every button on your own phone before you launch. Building all of this sounds like a lot — but on a platform like Wix, it’s a matter of picking the right template and filling in your information. Most local business sites can be live within a week. Want a professional website with all five of these essentials, without the headache? I build Wix websites for local businesses — reach out and let’s get your business online.